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Nigerian: Minister calls on Netflix, others to cover more local content

Despite the growing demand for the services of streaming platforms such as Netflix, Amazon Prime, others in Nigeria, the country’s local movie industry is yet to fully benefit from these platforms in terms of revenue and content popularity.

In this vein, Nigeria’s minister of information and culture, Alhaji Lai Mohammed has called on streaming platforms to make room for more local content to help boost revenue for indigenous content creators.

Mr. Mohamed held the view that, apart from the feat the country has achieved in the movie industry, producing world standard movies, there is a need to ensure that, creators make enough money from their sweat.

The minister made the comments at the backdrop of the widespread praise for the country’s instant hit series themed “Blood Sisters” which is drawing huge viewership on Netflix.

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Speaking at the 2022 Zuma Film Festival in Abuja, he detailed that, “as we celebrate the astronomical growth of our film industry, we must also critically examine whether the creative minds behind this phenomenal growth have reaped the benefits of their hard work.”

This is not the first time the minister is making comments regarding streaming platforms in Nigeria. Earlier, government stakeholders held a forum to discuss what they termed the “the implication of Nigeria censorship laws and regulatory framework for Over-The-Top (OTT) streaming services and content providers in Nigeria.”

This became necessary as the demand for these services skyrocketed astronomically in Nigeria during the pandemic.

Currently, the country has provided a huge market for streaming platforms such as Netlfix and co due to its population size and economic advantage.

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